Wednesday, February 25, 2009

Multiple Authors of a Blog

We can see the phenomena of multiple authors of a blog more and more often. There is something that attracts some bloggers to gather together and co-author one blog. However, maintaining a blog with a few authors can be quite challenging. That is why I would like to give you a few tips on how not to allow this experience to get out of hand:

1. Make sure that you team-up with like-minded people. There is nothing more annoying than having to deal with someone you don’t like or understand.

2. Have similar goals. This is definitely an important point, because ultimately each blog has to have some goal. It will be a lot better if all of you work towards the same goal.

3. Be demanding when choosing the bloggers. You want to have the right people for the job, so make sure that you familiarize yourself with their writings before you decide to work with them.

4. Control the quality of the posts. Do not allow any of them to be of a lower quality than others. You need to have some standard according to which you measure the quality.

5. Check if the content is not duplicate. You don’t want to have co-authors which are stealing content. You may use Copyscape for this purpose.

6. Coordinate your schedules from time to time. Plan meetings or maintain regular email conversations.

Tuesday, February 10, 2009

Blogging is Time Consuming

Most people who do not blog do not realize that blogging is very time consuming. There are multitude of things to do including marketing, search engine optimization, networking, promotion, using Digg, guest posts, posting, comments, moderation, template design, protecting from hackers, and writing reviews.

I suspect that I did not even mention all of the things to do. A blog is like a business, but the difference is that usually only one person has to do all of the things. In companies there are different people responsible for different aspects. Sometimes there are even departments only responsible for one aspect like marketing. Naturally, you do not have to work on all of the aspects, but if you will not, then you won’t be really able to compete with other bloggers.

One of the most important things you need to focus on is marketing. Marketing is an interesting subject and a crucial part of a successful blog. That is why it is beneficial to learn from marketers how they manipulate how people think. It might sound scary, but that is really what marketing is about, and I don’t believe there is any fundamental flaw in it. I think it has been discovered what is the secret in marketing that allows to attract a large number of people. Successful marketers believe it is all about emotional connection, specifically to be able to connect with what’s behind the brand, with what’s behind the promise of the product. If that is achieved, it can create loyalty beyond reason.

Friday, February 6, 2009

RSS Feed and Email Subscriptions

I would like to discuss RSS feed and email subscriptions. In this post I am not really going to answer which choice is better, but I just want to say that in some cases email subscriptions might be a better choice. WE have to admit that most blogs focus on RSS feeds and RSS subscribers a lot deal more than on email subscriptions. This is probably due to the fact that RSS subscriptions are very convenient, and are more and more popular.

So why would anyone not want to be an RSS subscriber, but rather prefer to subscribe by email? The answer is that many Internet users simply didn’t learn yet about RSS feeds, and might not know how to subscribe to a feed or use RSS feed readers. This post is especially directed at blogs which deal with non-technical topics.

I think it is important to remember that some people do not know everything when it comes to more technologically advanced stuff like RSS feeds. It is crucial to take that into account if your blog is in a niche that includes a lot of people who are non-technologically oriented. Offering various ways to subscribe to your blog posts is a great way to increase the number of readers you have.

Copyright 2007 All Right Reserved. shine-on design by Nurudin Jauhari. and Published on Free Templates